In a recent announcement from their headquarters in Germany, Wiha released a new logo and slogan.  The new logo (pictured above) features a red “W” framed in a laterally open hexagon and their new slogan, “Tools that work for you.”

Wiha’s previous logo, introduced in 2010 (shown below) featured a green hexagon with “Wiha” inside as well as the slogan, “Premium tools.”

The new logo is being rolled out March 2015 and will soon replace the old logo on all Wiha related materials.  KC Tool is updating their Wiha accordingly and welcomes the refreshed look and user-friendly slogan.  There will be a period of overlap where some merchandise may have old and new logos, however, Wiha is striving to have a consistent look as soon as possible.

For additional details on Wiha’s new branding announcement, please see their press release (German).